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It is far easier to search for an existing article that is similar to what you need, edit it to suit your audience and message than it is to write an article from scratch. Your time is worth more than you think if your main role in the business is not writing articles for your audience.
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You may think that you could hire a writer to write your content for you more cost effectively than you could purchasing content from Partica. This never goes as smoothly as you would expect – we have tried this ourselves. By the time you write a brief, find a writer, go through revisions – assuming what you get back doesn’t need a re-write, you have already spent more time than buying a pre-written article and editing it yourself.
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Unlike curation or content scraping, you build real authority as the articles are perceived as written by you, and you keep potential customers on your site. There is no need to add a link and credit back the original author – this can send people away from your site to read the original story, defeating the purpose of adding the content to your site in the first place.
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