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Edit and make them uniquely yours.

What is the Partica Content Marketplace?

If you are like most small businesses, you know that content marketing is an effective way to build awareness and  promote your business. But the likely reality is that you are too busy or struggle to regularly come up with the content that you need to send in an email, add to your blog or post on LinkedIn. That’s where the Partica Content Marketplace can help by giving you access to 1000s of articles you can download, edit and use for your content marketing. 

The Partica Content Marketplace is the new home of the best magazine quality, pre-written articles available anywhere online. Content in Partica has been sourced from reputable print publishers and journalists, so our content is edited, fact-checked and written to be read by humans, not by the Google SEO bot. Best of all, unlike most licensed content, Partica licensing is unrestricted – meaning you can change the content to suit your needs with no need to include attribution or links. The articles effectively become yours to do what you like with them.

The Partica difference

Sometimes called stock articles, instant articles or even private label rights articles, the Partica difference is:

  • High quality – fact checked, edited, proofed articles, sourced from printed publications and the journalists who write for them.
  • Speed – you can search, download, edit and publish your article in minutes.
  • Images are included – most articles come with more than one image – sometimes the images are worth far more than the article itself!
  • Transparency – see exactly what you are getting before you purchase an article from Partica – every word, every image.
  • Flexibility – the Partica license is unrestricted – you get to keep the article forever, use it however you want – online or in print, make any changes to make it unique and there is no requirement to keep the attribution or provide a link back to the source of the article.
  • Supporting Journalism – we support the journalists who have written this content by providing this platform for free to store as much of their articles as they like, at the same time providing a marketplace for them to earn more revenue from their content. We are not operating a content mill devaluing the work that writers produce.
  • Real company, real people – Partica has been developed and is run by Realview, a company with over two decades of experience with content and digital publishing.

These articles have not been churned out of a content mill for one cent a word by faceless writers who have no idea about the subject matter. This is the same content that the top publishers exchange between themselves for much higher rates than listed here – often called content syndication (a term that has taken a new meaning online which now refers to content scraping or stealing). This is the type of content that your marketing agency will purchase and modify for you, adapt for your brand and audience and charge you a premium for the privilege.

Now you have the opportunity to get the same content at greatly reduced prices. Visit the marketplace now and get your own content >>.

Why purchase articles?

The short answer is that it saves you time and money. It is far easier to search for an existing article that is similar to what you need, edit it to suit your audience and message than it is to write an article from scratch. Your time is worth more than you think if your main role in the business is not writing articles for your audience. 

You may think that you could hire a writer to write your content for you more cost effectively than you could purchasing content from Partica. This never goes as smoothly as you would expect – we have tried this ourselves. By the time you write a brief, find a writer, go through revisions – assuming what you get back doesn’t need you to re-write it, you have already spent more time and money than buying a pre-written article and editing it yourself.

Unlike curation or content scraping, you build real authority as the articles are perceived as written by you, and you keep potential customers on your site. There is no need to add a link and credit back the original author – this potentially sends people away from your site to read the original story, defeating the purpose of adding the content to your site in the first place.

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What about SEO?

The Partica licensing permits changes to the content, so we recommend that you spin the content to suit your own purposes therefore making it unique.  Removing and editing content, adding a call to action, changing the wording and adding introductions and conclusions. It doesn’t take much to make the content unique. It is far easier and quicker to start with some content and perform changes to make it your own, than to start from scratch. Even if you use a curation tool, it is still recommended that you do this, but unlike curation, the content is yours,  so there is no need to credit the original author and provide a link to the original content. 

Not all content you purchase will be used specifically for SEO purposes, however, if you do intend to use the content to improve your search rankings, it is a widespread misconception that Google penalises you for duplicate content – a fact that Google has publicly stated several times over the years. Think of the newswire service where the same story with only slight differences is posted on countless news sites; or press releases picked up and reported on hundreds of times – they all get indexed, they are not penalised. But you are going to change the content and make it unique – if you don’t have time ewe can help you with that.

Changing your articles

It is easy to find a pre-written article and change it to suit your business. This is what the big content marketing agencies don’t want you to know. They source the same content that is in Partica from magazines and journalists, and tailor it for your business, and charge you a premium.

How you change your article will depend on what you intend to use it for. Articles in the marketplace have not been edited to suit a particular medium, as you will want to do that. For example, a lot of articles have been sourced from print publications and are therefore longer than what you would need for a blog post. 

Purchasing a longer article and reducing it to a blog size is a great way to instantly create unique content. Once you look at the sentence structure and and think about your audience and what you are trying to say (or invoke) then it will be come easy to edit your articles. Remember that any changes to your articles are better than no changes, and no one will know or cares that you don’t write all of your content.

If you are still not confident in changing your content, Realview offers a re-writing content service that is inexpensive (at around a 25% premium to the purchase price) and we guarantee your content will be 100% unique.

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