This year has seen more businesses turning to the internet to meet clients’ needs, but with that comes speaking to an audience that you might not have had much experience with before 2020. The modern client buyer journey has changed with developments in online shopping and research which means you might need to rethink what content you need to produce and share to your digital audience as part of your overall content marketing strategy.
Your content SMART goals should be concrete targets that you strive to achieve over a set period of time. These goals, much like your other business goals, should be carefully put together to ensure they’re achievable and realistic.
Getting your existing leads to do your online marketing work for you can help increase your overall engagement and help you generate leads, without spending extra time and money on your marketing campaign. Here are a few ways you can help your existing leads help you when it comes to your online marketing. Offer unique […]
Email marketing sounds straightforward enough, but there are actually a number of questions you’ll likely have when you work on your email marketing campaign. Here are the answers to some of the most commonly asked email marketing questions.
Copywriting is the art of creating compelling written content that engages your audience and can convince them to take an action. These actions can include signing up to your email newsletter, purchasing a product or enquiring about your services. Put simply, copywriting is advertorial or words that sell. It can cover anything from effective sales pages to catchy slogans and successful social media campaigns. But there are a number of myths floating around the internet space about copywriting that simply aren’t true.
With more than 60 per cent of the world’s population on social media, sharing your articles to those platforms has become more vital in your search for clients and to increasing your brand awareness. But your audience, which consists of your past, current and potential clients, don’t just live on social media, they’re also using email. Knowing how to share your articles to social media and in email can help you improve your digital marketing strategy and make your communications more engaging.
It’s a myth that has circulated the internet for years, but Google does not punish for duplicate content. Instead, Google rewards unique content and content that adds value to internet users. But Google can penalise low-quality or deceptive content when content is used for an irresponsible purpose or with malicious intent. Duplicate content, however, is often not manipulative and is commonplace on the internet. So, what does Google do when it comes to duplicate content?
Buying an article online makes uploading content to your website or social media accounts quick and easy, without spending the time and money on researching and writing it yourself. But while it’s easiest to download an article and upload it straight onto your website, it’s always best to edit it to suit your unique brand needs. It’s not difficult to edit the content you purchase to suit your brand voice or audience, but there are few key points you should consider.
Have you ever sat down at your computer and Googled ‘how to write a blog’? You might benefit from hiring a copywriter. Copywriting is a specific skill which can help present your business in a new light, draw out the key benefits of your products and services, and communicate that to your clients and potential customers. So, if you’re considering hiring a copywriter to help with your next sales letter, brochure, website, or marketing project, there are a few things you need to know before you do.
Need an attention-getting image to go with your social media post? Or a striking supporting image for a blog post or article? Or great images to use in an ad, newsletter, or brochure? There are plenty of stock image libraries out there, but if your budget is tight, or non-existent, it’s tempting just to grab something from a web search and not think about the consequences of breaking copyright laws – until perhaps you’re caught and then issued with a ‘take down’ notice.