It’s a myth that has circulated the internet for years, but Google does not punish for duplicate content. Instead, Google rewards unique content and content that adds value to internet users. But Google can penalise low-quality or deceptive content when content is used for an irresponsible purpose or with malicious intent. Duplicate content, however, is often not manipulative and is commonplace on the internet. So, what does Google do when it comes to duplicate content?
Buying an article online makes uploading content to your website or social media accounts quick and easy, without spending the time and money on researching and writing it yourself. But while it’s easiest to download an article and upload it straight onto your website, it’s always best to edit it to suit your unique brand needs. It’s not difficult to edit the content you purchase to suit your brand voice or audience, but there are few key points you should consider.
Have you ever sat down at your computer and Googled ‘how to write a blog’? You might benefit from hiring a copywriter. Copywriting is a specific skill which can help present your business in a new light, draw out the key benefits of your products and services, and communicate that to your clients and potential customers. So, if you’re considering hiring a copywriter to help with your next sales letter, brochure, website, or marketing project, there are a few things you need to know before you do.
Need an attention-getting image to go with your social media post? Or a striking supporting image for a blog post or article? Or great images to use in an ad, newsletter, or brochure? There are plenty of stock image libraries out there, but if your budget is tight, or non-existent, it’s tempting just to grab something from a web search and not think about the consequences of breaking copyright laws – until perhaps you’re caught and then issued with a ‘take down’ notice.
In an age where content is the difference between being discovered and not, it can be easy to think that you need to sit at your computer and produce hand-craft content daily. But with calendars booked out days, weeks, or even months in advance, where does one find the time to produce that content? Spoiler […]
Great content offers value to your readers. It educates them on your business and expertise, and helps answer their questions or solve their problems. Finding and crafting that content, however, can be hard if you don’t know where to look. Here are some ideas on where to get content. In-house You’re an expert at what you […]