Email marketing can be a crucial part of your email marketing strategy so you don’t want to make these five common mistakes. As the world turns to digital communication more and more, the way you communicate with your past, current and potential clients is more important than ever before. So, don’t make these mistakes when you email them!
From the subject line to the email copy itself, copywriting has a hand in making every aspect of your email marketing engaging and successful. Improving your open rate and the level of engagement in your emails means improving your copywriting. Here are seven tips to help you improve your email marketing.
Email marketing sounds straightforward enough, but there are actually a number of questions you’ll likely have when you work on your email marketing campaign. Here are the answers to some of the most commonly asked email marketing questions.
You’ve just spent all that time putting together your latest email newsletter. But don’t hit send just yet! Here are five things you should check before sending out your newsletter to make sure you’ve checked all the boxes.
With more than 60 per cent of the world’s population on social media, sharing your articles to those platforms has become more vital in your search for clients and to increasing your brand awareness. But your audience, which consists of your past, current and potential clients, don’t just live on social media, they’re also using email. Knowing how to share your articles to social media and in email can help you improve your digital marketing strategy and make your communications more engaging.
Email marketing is still one of the most effective forms of marketing, and for good reason. It’s one of the most affordable ways to keep your audience engaged after they’ve opted-in and subscribed to your newsletter. So, how do you make sure your email marketing keeps your clients engaged? With high quality and relatable content! Content […]
You’ve got your email newsletters up and running, your database is there and you’re sending what you think is important for your potential clients to know. But are you getting the open rates you want? Here is how you can improve email open rates using content and avoid being marked as spam. Segment your database […]