From the subject line to the email copy itself, copywriting has a hand in making every aspect of your email marketing engaging and successful. Improving your open rate and the level of engagement in your emails means improving your copywriting. Here are seven tips to help you improve your email marketing.
You know that the better your SEO is, the higher you rank on search engines such as Google. But that doesn’t quite make you an SEO genius. Here are some of the most frequently asked SEO questions marketers get all the time.
Copywriting is the art of creating compelling written content that engages your audience and can convince them to take an action. These actions can include signing up to your email newsletter, purchasing a product or enquiring about your services. Put simply, copywriting is advertorial or words that sell. It can cover anything from effective sales pages to catchy slogans and successful social media campaigns. But there are a number of myths floating around the internet space about copywriting that simply aren’t true.
If you’re creating content for social media, you know that one of the main challenges you face is having your message heard above the noise and getting more eyes on your posts. As social media algorithms increasingly move towards relevance-based content, businesses must continually refine their tactics in creating high quality content and sharing it at the best possible time for enhanced engagement. Knowing how and when to post on every social platform is one important way to stay a step ahead of the competition.
Buying an article online makes uploading content to your website or social media accounts quick and easy, without spending the time and money on researching and writing it yourself. But while it’s easiest to download an article and upload it straight onto your website, it’s always best to edit it to suit your unique brand needs. It’s not difficult to edit the content you purchase to suit your brand voice or audience, but there are few key points you should consider.
Have you ever sat down at your computer and Googled ‘how to write a blog’? You might benefit from hiring a copywriter. Copywriting is a specific skill which can help present your business in a new light, draw out the key benefits of your products and services, and communicate that to your clients and potential customers. So, if you’re considering hiring a copywriter to help with your next sales letter, brochure, website, or marketing project, there are a few things you need to know before you do.
With a lot of emphasis on SEO, it is easy to forget that you need to write content to engage real people, not just to rise in search rankings. Here are five tips to make sure you are able to write engaging content for your audience: 1. Think about your audience It sounds obvious, but […]
As a freelance writer you’d be forgiven for thinking that in a world where print magazine and newspaper sales have dwindled, it’s almost impossible to make money writing blogs. But the truth is, the art of writing content online, especially blogs, is alive and well. Writing blogs gives you the freedom to work in a […]
Your travel agent blog needs to inspire your client’s future holidays and educate them on useful travel tips and destinations. But when you’re an expert at all things travel, it can be hard to step back and remember that your clients don’t know anywhere near as much as you do. You need to create content that […]
In the world of content marketing there’s one term that continues to be thrown around, SEO. But is content marketing all about SEO or is there more to it? What exactly is SEO? SEO stands for Search Engine Optimisation which refers to the way search engines (like Google) read your content and present that information […]