With competition in the digital marketing space heating up thanks to a shift online caused by the Covid pandemic in 2020, brands need to be increasingly creative with their campaigns if they want to stand out from the noise. But if creating new and enticing content isn’t your strong point, it might be time to hire a content creator for your brand. So, how do you find the right fit?
1. Check their portfolios
Most content creators will be able to show you examples of their previous work or their social media presence. If you’re looking for a photographer for example, you should be able to scroll through their work on Instagram. Other creators might have a portfolio of saved work from campaigns they’ve created for in the same or similar industry. Make sure you also consider the skills and creative background of the content creators you’re looking at hiring as most creators have a specialty.
2. Keep it in budget
Content creation is hard work, so it’s understanding that content creators ask to be paid what they’re worth. However, your brands’ visual identity still needs to be improved within your overall budget. Being transparent with pricing and expectations is absolutely crucial. You might want to establish a day rate upfront and get a creator into your office, or maybe you’d prefer to work with someone on an hourly basis until you’re ready to make a bigger commitment financially. Whatever option it is, make sure you’re clear from the get-go.
3. Provide specific feedback
Content creators are skilled at what they do, but they’re not mind readers. You’re going to need to be able to explain exactly what you’d like to achieve through your new creative content. In saying that, it’s also important that you have an open mind. Content creators have creative minds and may be able to suggest something you hadn’t thought of yet.
4. Create a moodboard and brief
Cut down on revisions and make it easier for your creators by having a moodboard they can refer to. The moodboard can focus on your brand’s aesthetic or feature the sort of imagery and vibe that you’re after. In addition, you’ll also benefit from creating a brief, outlining exactly what you’re hoping to achieve with your content strategy. The purpose is to help creators understand your products and target audience. Ideally, your creative briefs should be informed by marketing managers.
5. Track your success
Assessing the ROI of creative content on social media can be tricky, but assigning hashtags to the work of your content creator can help understand the digital reach of that work. Integrating hashtags into just about any social campaign is a good idea for raising awareness but remember that you’re not going to achieve success overnight. Be prepared to track the success of your content for the long haul.
Finding a content creator for your business might require some digging, but the effort is worth it if you’re looking to enhance your social content.