More and more people look online before finding a business they trust to help them. When people eventually get to your website, they expect to see that you’re an expert in your field. But how do you make sure you actually look like the expert you are on your website? Through content of course! Content can help your business, but your content needs to include plenty of information about the how, what and why of your business.
Remember, we find content first
Thanks to the decline of paid promotions, most of your clients will now find your website by searching for specific terms or questions. You need content on your website that answers these questions and has information about what they’re looking for. It’s that content that potential clients will find first and that will lead them to your website.
Use your content to grow your database
Most potential clients aren’t ready to make a purchase immediately, but they are looking for information. Instead of losing their interest altogether, you should offer them some insights. Educate your website audience by providing more information through blog articles in return for their email address. Once you’ve collected their email address, you can continue to educate them through email newsletters so that you’re top of mind when they’re ready to buy.
Smooth out the sales process
Content allows you to educate your potential clients so the process of sale is smoother when you get there. If your clients are already experts on your product or service, thanks to the information you’ve freely given them, there will be fewer questions when they decide to make a purchase. This makes it much easier for you down the track.
Save money on promoting your business
Most clients actually prefer to learn about a business by reading an article instead of viewing a paid advertisement. That’s because they can’t trust a paid promotion, but they can trust your expert information. Even if you outsource your content creation, using content to promote your business is still much cheaper than traditional forms of paid advertising.
Easily maintain your client relationships
Clients follow your social media pages or subscribe to your email newsletters because they want to hear from you and learn more. They don’t just want to hear about the special offers you’re running 24/7. Content gives you the opportunity to provide authentic information and educate your clients on your business services, giving your clients more reason to pay attention to you.