When it comes to booking a holiday, most of us want to research the best deals, what to do in each location and when and where to go. So, as a travel agent, how can you help motivate clients to book their next adventure? It’s easy with content for travel agents!
Segment your database
The first thing you need to do is organise your email database into different segments. You don’t want to try and convince a client who has just come back from their holiday in Paris that they need to book a holiday to Paris, right? Instead, you’ll need to segment your email database based on factors like their interests and where they’ve been before. Once your database is organised, you’ll be able to target everyone individually in a more personalised and engaging way.
Use inspiring imagery
They say a picture speaks a thousand words and that’s no truer than in content marketing. When’s the last time you saw an image and thought to yourself “that’s where I want to go on my next adventure”? It happens more often than you think! The same goes for your clients. Make sure your website, social media pages and email newsletters include high resolution, inspiring images that make anyone want to book a trip.
Share the information you have
You’re an expert in travel, that’s why your clients come to you to book their holidays and sign up to your newsletters. Share some of that expertise with them through your content. Sharing your tips for the latest trending destinations or travel hacks to help anyone on their future trip through a series of blogs to your website and email newsletters will help clients remember your expertise when they’re ready to book their next holiday. It may even convince them that they too can travel somewhere exotic.
It’s important to remember that while you’re trying to inspire your clients to book their next adventure, being honest is still key. There’s no point in telling your audience that their next holiday should be a 20-day adventure around Iceland in the dead of winter if it simply doesn’t suit your client base. Be honest when it comes to important factors like the expenses and the fitness levels required to enjoy particular destinations and activities. Your audience will appreciate the honesty and trust you even more.