In the world of content marketing there’s one term that continues to be thrown around, SEO. But is content marketing all about SEO or is there more to it?
What exactly is SEO?
SEO stands for Search Engine Optimisation which refers to the way search engines (like Google) read your content and present that information on the internet. That means you can use specific keywords in your content so search engines present your website to those searching for answers. However, not all content you have on your website or in your email newsletters will be used specifically for SEO purposes.
The content you use allows you to paint a clearer picture of your business and your expertise. You’ll be able to present information on your website, social media pages and in your emails that clearly shows people the how, why and what you do, as well as what you know. Your business’s brand will become synonymous with expertise in your field.
Build and maintain client relationships
It’s through content that you’ll be able to build relationships with existing and future clients. Whether you do that through educational blog articles shared on your website, or through email marketing campaigns. Clients will come to trust that you know what you’re talking about and may even be willing to sign up to your email newsletter to stay up-to-date. Building these relationships means you’ll likely be the first person they come to when they’re ready to make a purchase.
Affordable and effective advertising
Using content to promote your business in an informative and educational way is much more affordable and effective than traditional paid promotions. Most people who use the internet are now incredibly wary of paid promotions and tend not to trust them. They do, however, trust knowledge and information. Having the solutions and answers to their questions written on your website for free will allow them to find your website and learn more about your business.
What are you waiting for? It’s time to start sharing your content to your website and newsletters! Get started at Partica.com today.