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If you’re yet to embrace the wonders of social media, well, it’s time to crawl out from under that rock and get a clue. If you own a business, there’s even more reason to break out your smartphone and start creating Facebook, Twitter and Instagram accounts. You can use social media platforms to increase brand exposure, build a following, boost search engine optimisation, create unique advertisements or marketing and ultimately generate new leads.
The most powerful marketing tool any business has access to is a happy client or customer. The reviews or testimonials you receive from these happy clients can add credibility to your brand as well as increase your brand awareness, organically. Having reviews as part of your overall digital marketing strategy can give you an edge over the competition by making your brand more credible and trustworthy in the eyes of the client.
The average social consumer in Australia clicks on 21 Facebook ads per month — almost double the worldwide average. This shows just how effective Facebook ads can be at driving clicks for brands. But before you can win those clicks, you need to first set up your Facebook Ads Manager account. We’ll show you how to do it.