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Since their release in 2016, Instagram stories have become more and more popular with users of the mobile app. Instagram stories are a great way to engage your audience’s attention and get them to engage with your brand. They’re only around for a short time and allow brands to be more personal in their approach to content. So, with everyone using Instagram stories to increase their brand awareness and engage with their audience, how can you stand out?
This year has seen more businesses turning to the internet to meet clients’ needs, but with that comes speaking to an audience that you might not have had much experience with before 2020. The modern client buyer journey has changed with developments in online shopping and research which means you might need to rethink what content you need to produce and share to your digital audience as part of your overall content marketing strategy.
Instagram continues to be one of the most useful online marketing tools around the world. So it’s important that you’re using it as effectively as possible to reach both your existing and potential leads. Here are some hacks to help you navigate the app effectively.