Great content offers value to your readers. It educates them on your business and expertise, and helps answer their questions or solve their problems. Finding and crafting that great content, however, can be hard if you don’t know where to look. Here are some ideas on where to get content.
You’re an expert at what you do and if great content requires you to answer client’s questions and solve their problems before they come to you about them, then no one will be able to answer them quite like you. Someone in your business might be able to write the content for you and upload it to your website or email newsletters. Start with the most common questions and queries you get and go from there.
Hire a content writer
Content and copywriters are in high demand with online marketing taking a step back from paid promotions and a huge leap into written content. For that reason, you’ll be able to find a content writer who is able to learn about your business and put into words what you might not have time too. When you hire a content writer, remember that you’re probably going to have to go back and forth with drafts and edits as they’re not a member of your business. Some content writers will also ask for their attribution at the end of an article, depending on your agreement with them.
Purchase pre-written articles
Arguably the easiest and quickest way to get great content onto your website is by purchasing pre-written content. When you purchase content that includes the full licensing of that writing, you’ll be able to make edits and put your own spin on the article before uploading it to your website. You could have great content in your emails and on your website within minutes! Online marketplaces like Partica.com give you full reign on the content so you won’t have to worry about giving credit to writers.